‍

‍

The story behind GoodChat.

Let’s start first with how we got here. As cofounders of Small Great Ventures, we were building a small studio with a big vision: seeing a world where business nurtures both humanity and the planet.

Part of our approach includes bringing products to market that can help champion movements that move this vision forward. We decided the best place to start was with data: to better understand audiences, reach, and community building. No movement or solutions will work without the right folks.

When we set out to bring advanced market research to mission-driven orgs, we quickly learned we had a great product -- in the wrong market. Smaller orgs needed something simpler: tools to help them grow communities rather than decks of data.

This realization led us to an unexpected but exciting place: GoodChat. In our pilots, we saw how conversational surveys bridged divides, sparked authentic engagement, and uncovered what people really wanted from the causes they support.

So we simplified, pivoted, and leaned in. Today, GoodChat is our way of helping purpose-driven orgs meet their people --whether that means donors, customers, or community members.

It’s connection first, always.