Most fundraising stories start strong and end too soon. The first gift gets the spotlight, but the real plot unfolds in what happens after.
4
minute read
This is the story behind how we built GoodChat and why the art we’re creating isn’t data at all.
4
minute read
A warm welcome is the single most powerful step to turn first gifts into lasting relationships.
3
minute read
Most donors drift away in the first 30 days—here’s how high-growth nonprofits turn that moment into lasting relationships.
3
minute read
A GoodChat campaign that turned civic curiosity into high-intent donor action at one-quarter the usual cost.
7
minute read
The surprising reason you agree with your political party (more than you think).
2
minute read
Algorithms reward the familiar and that comfort comes with a cost. It can quietly shrink reach and dull discovery.
3
minute read
Real engagement isn’t about likes or reach. It’s about connection.
4
minute read
From question wording to response order, every detail shapes how people think, feel, and answer.
3
minute read
Numbers show us where we are. Stories tell us where to go next. When quantitative and qualitative data work together, they don’t just reveal trends, they reveal truth.
4
minute read
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