March 14, 2025

Are your political views really yours?

The surprising reason you agree with your political party (more than you think).

By
Jake Sandler

I’ve been thinking a lot about how often we tell ourselves our opinions are independent. We like to believe our reasoning is grounded in fact, not influence. But sometimes, what feels like conviction is really a quiet reassurance that we’re aligned with our group.

Ever found yourself raving about a book everyone else loved, even though you didn’t? Or sitting through another family dinner at a restaurant you’d retire if it weren’t for tradition? That’s the soft power of belonging. It’s not manipulation. It’s our brains doing what they’re built to do: keep us close to the people who make us feel safe.

And that instinct doesn’t stop at the dinner table. It shows up at the ballot box, too.

Why We Follow the Party Line

This isn’t just a hunch, it’s science. Social psychologist Geoffrey L. Cohen found that people’s opinions about policies often depend more on who supports them than on what’s actually in them. When participants saw that a policy was endorsed by their own political party, they were far more likely to agree with it, even if it conflicted with their stated beliefs.

We think we’re evaluating the facts. In reality, we’re relying on the same instinct that makes us nod along at dinner or say yes to bowling night: belonging.

Politics is messy. Most of us don’t have the bandwidth to unpack every policy or read the fine print. So our brains take a shortcut: we trust our party to do the heavy lifting. That sense of trust becomes a kind of home base, a place that simplifies complexity and signals safety.

When that home base moves, we often move with it, convinced we’re still standing in the same spot. Our brains are remarkably good at reframing new information so it feels consistent with what we already believe.

The Shape-Shifting Mind

Imagine two versions of a healthcare policy: one generous, one restrictive.

A conservative might favor the stricter version—until their party backs the generous one. Then it becomes about self-reliance and long-term stability.

A liberal might prefer broader benefits—until their party supports a tighter plan. Suddenly, it’s about fairness and sustainability.

The details haven’t changed. But our brain’s need for consistency has. We bend our reasoning to fit the group we trust, often without realizing it.

United in Blind Spots

Here’s the tricky part. Even when these shifts happen, most of us don’t see them in ourselves. Psychologists call it the bias blind spot - the belief that others are swayed by social influence, but we’re the ones thinking clearly.

Cohen’s research revealed how deep that denial goes: even when data proved participants’ views changed to match their party, they still insisted they were evaluating issues on merit. It’s not dishonesty. It’s human nature.

Awareness is the first step to independence. When a new policy hits the headlines, pause. Ask whether you’d feel the same if the opposite party supported it. Read past the labels. Focus on what’s actually being proposed, not who’s proposing it.

That pause, those few seconds of reflection, can loosen the grip of group loyalty and help us reconnect with what we actually think.

Belonging is a powerful force. It helps us feel seen, safe, and part of something larger. But when belonging replaces curiosity, politics becomes a mirror instead of a window. We start seeing our side reflected back, and forget to look beyond the frame.

We’re not as divided as we’ve been told. The gap between us isn’t always about ideology. Sometimes it’s just the distance between comfort and curiosity.

And that’s something we can close one honest question at a time.

Jake Sandler

Cofounder, Strategy Lead

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