Lower cost, warmer leads: testing a better donor funnel

Jake Sandler
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5
min read

The Civic Health Project's surprising pilot proved that more steps—and more trust—led to better leads, deeper engagement, and real donor intent.

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CONVERSATION STARTERS

From The Chat Bubble

How to use a marketing pyramid to build community

Julie Sandler
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3
min read

How to turn curiosity into commitment.

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How Chatbot Leads Turned Civic Engagement into High-Intent Donors

Jake Sandler
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7
min read

How we helped civic health nonprofits cut donor acquisition costs by up to 4x—turning curious clicks into high-intent contributors.

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Are your political views really yours?

Jake Sandler
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2
min read

The surprising reason you agree with your political party (more than you think).

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Break the bubble: reach new audiences & grow impact

Julie Sandler
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3
min read

Break free and reach the people who want to hear your message.

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Beyond the like: building genuine community

Julie Sandler
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4
min read

Likes are nice, but real engagement? That’s where the magic happens.

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Survey Design 101: avoid bias and get better responses

Julie Sandler
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5
min read

Great surveys don’t happen by accident—ditch the bias, get better responses, and design surveys that actually work!

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Numbers vs. nuance: why the best data tells a story

John Weber
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4
min read

Why mixing metrics with meaning gives you the full picture. 📊✨

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It's not just a fish. How context changes everything.

Julie Sandler
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4
min read

It’s not just a fish—it’s a whole strategy lesson in disguise.

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Chatbots vs AI: who wins?

John Weber
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3
min read

AI thinks, chatbots follow instructions—but together, they’re changing how we interact online.

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